Jenna creates playful products with a passion for details
Jenna Postma started a studio for interior and product design in 2010. She produces a continuously expanding collection of furniture and accessories. Commissioned by retail companies and private clients, Jenna designs customized furniture and interiors.
Jenna’s design style is characterized by its simplicity, playfulness and a passion for details. By working narratively, memories and fantasies are translated into user-friendly and aesthetic concepts. Material, color and shape create a warm and natural sphere.
In the commissioned work Jenna combines her style with the requirements of the client. Creating a personal and transparent collaboration is central in this process.
For her own collection and her commissioned work, Jenna works with high-quality and sustainable materials, which are manufactured by herself or local craftsmen.
A short history
Jenna grew up in the outskirts of a tiny village in Friesland, the Netherlands. The backyard was a big playground where a lot of huts were build and witchsoup was brewed.
As a little girl Jenna loved beautiful toys like dolls, but only to look at. She thought they were impossible to play with. So instead Jenna build furniture for the dolls to make them feel at home.
Nowadays she still likes building furniture with beautiful details, as long as it is functional and it makes people feel at home.
After graduation at the Art Academy Minerva in Groningen, Jenna started her own studio. For three years she designed products for her own collection and commissioned projects. When her internship company ‘Ontwerpduo’ asked her to join them on a fulltime base, she said yes. At the studio of Ontwerpduo Jenna learned about entrepreneurship, production, and project based and commissioned design. Three years later she worked for design studio ‘Tiny Miracles’ to create new products to be produced by and in support a group of women in India. It was great to be part of a team with the mission to make this slum-based community self-supporting.
However, traveling was calling: it was time to see some of the world. For six months Jenna travelled the world and saw new cultures, beautiful people, fascinating furniture, cool habits and vibrant colors. This sabatical laid the foundation for a fresh start.
Back home she re-started her own studio ‘Jenna Postma’ again to create new designs, partially elaborating upon the inspiring previous journey. For instance, the candleholder ‘Descendle’ is inspired on Japanese lanterns.
Besides her own studio, Jenna collaborated in the capacity of freelancer for Studio WM and Atelier NL.
So what’s next? New designs that will make the world look even more beautiful and start cool projects because she loves to collaborate. Stay tuned!