Picture by Evelien Woldman

Product and interior design

Jenna Postma designs custom furniture and interiors for companies and private clients.

__ “As a designer I create unique interior products, Dutch Design. My amazement for the seemingly everyday and a fascination for patterns are often reflected in my work. Functional playfulness is the basis for this. That playfulness lies in form, in the exchange and combination of parts, in the material and also literally in the function.

My work breathes simplicity, often has a contemporary design, and I am always looking for the right balance between functionality and originality.”

Product designer Jenna Postma grew up at the edge of a small village in Friesland. She was a creative outdoor child and that is not surprising because she was taught this example from a young age. Her father was a boat builder and always worked with his hands, her mother gave children’s performances with handmade props in her spare time.

As a little girl, Jenna was busy crafting furniture for her dolls to make them feel at home. She still likes to make functional furniture, with a passion for detail and attention to atmosphere and connections.

Designing

Jenna’s working method is about investigating and experimenting. She translates her amazement about the seemingly ordinary and her fascination for patterns into user-friendly designs that, in their simplicity, invite you to really look.

To come up with a design, Jenna mainly works with her hands. By making scale models, she encounters the challenges in construction and connections at an early stage. Back at the drawing table, she refines her design so the end product meets her high end requirements.

The power of simplicity

Jenna’s products are characterized by simplicity and she has a good reason for that.

__ “When something looks complicated, it’s distracting. Often the products that seem the most simple are very well thought out, which gives the design strength. Much attention has been paid to how a construction works.’

Collaboration

Jenna loves working with customers, as well as suppliers and craftsmen.

__ “It gives me energy to come up with a spatial solution together that inspires and surprises.”

__ “The products I create don’t fit in the throw-away society. I make something that is very much in line with the wishes of the client, so that it lasts a lifetime.’

Production

For the production of her designs, Jenna uses local materials and works with local artisans. Because it usually concerns unique pieces, production is only on demand, so there is no overproduction.

Behind the scenes